LIVONIA, Mich.–(BUSINESS WIRE)–Valassis, the leader in marketing technology and consumer engagement, offers new consumer research and strategies for marketers to effectively tap into the burgeoning $450 billion self-care market by engaging a key target – millennials. Valassis research found millennials and millennial parents index high for their use of spas and fitness centers, representing just one segment of self-care. A survey of over 1,700 consumers found in the past year: The findings also revealed that loyalty is fleeting, especially among younger consumers with 72% of millennial parents and 64% of millennials who have visited a gym or fitness center in the past year interested in learning more about what competitors offer. Additionally, of those who have been to a gym this past year, 63% of millennial parents and over half of millennials (56%) said they have been a member of several different gyms over the past five years compared to 43% overall. Similarly, 74% of millennial parents and 63% of millennials who have had a massage in the past year, can be swayed by promotions to switch providers, compared to 55% overall. With the right understanding of intent and...