JESSUP, Md. – Classic Brands has developed an adjustable base designed for side sleepers, a development that it says will boost attachment rates for the category and give consumers a better night of sleep. The new base features a patent-pending setting that slightly raises the head and foot simultaneously, which relieves pressure on the lower back, hips and shoulders for side sleepers, officials said.

“This breakthrough technology is the answer to one of the biggest objections heard by retail sales associates,” said Mark Owen, executive vice president of sales and business development at Classic Brands. “Most consumers don’t sleep on their back, so they don’t believe an adjustable base would improve their sleep quality. But this setting we have developed for side sleepers is very demonstrable and will improve the attachment rate when a consumer buys a mattress.”



The side-sleeper position is one of several preprogrammed settings included in the new adjustable base, which retails for $999 in queen and also features massage, USB ports and multi-colored underbed lighting. The user can program up to three additional settings of his or her choosing.

“The health benefits from sleeping in this position, including better circulation and less tossing and turning, are long-lasting,” said Owen. “Once a consumer begins using an adjustable bed base, they will never want to go back to a traditional flat bed.”

Classic’s newest adjustable base is part of a six-model lineup presented at the recent Las Vegas Market. Retail price points range from $399 for a model with an adjustable head, to $1,999 for one with an adjustable head and foot, multiple preprogrammed settings, and other features that can be voice-activated through Amazon Alexa or Google Home.

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The bases will be stocked in the company’s two U.S. warehouses, and they can be shipped via FedEx and UPS.

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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