Beauty brands have no shortage of choice when it comes to working with KOLs for video

Beauty brands have no shortage of choice when it comes to working with KOLs for video and livestreams, but when they focus exclusively on beauty, the content of these collaborations can become repetitive and predictable. But one Chinese influencer promises to mix things up this year by meshing cross-border e-commerce with beauty and travel content in her new streaming show. Beauty KOL Melilim Fu will launch Beauty Adventure, in the spring of 2020, and each episode will follow Fu to an overseas destination where she’ll hang out with a local beauty influencer and learn about that country’s beauty products. Episodes will run between 15 and 20 minutes in length and will include around five minutes of advertising. Each show will include interviews, information about local beauty standards and traditions, visits to local landmarks, a health and wellness segment, and tutorials that show viewers how to use the featured beauty products. Fu and her co-producer, Elijah Whaley, hope to reach between 15 and 52 million viewers per episode. They expect the audience for Beauty Adventure to be evenly divided between those drawn from Fu’s personal videos on Chinese platforms Xiaohongshu, WeChat, ...

South by Southwest released a third wave of announcements today about who to expect to see

South by Southwest released a third wave of announcements today about who to expect to see onstage at the annual festival in Austin, Texas this March. Late Show host Stephen Colbert, Twitter CEO Jack Dorsey and Full Frontal’s Samantha Bee will all be featured speakers at SXSW 2020. Author Tim Ferriss—known for his four-hour hacks for just about everything—will also be featured in conversation with neuroscientist and philosopher Sam Harris. Bob Chapek, chairman of Disney parks, experiences and products, will discuss tech-forward experiential storytelling in a featured talk with the company’s “imagineers.” Researcher and author Brené Brown will host two onstage conversations as part of her new podcast, Unlocking Us, one with #MeToo founder Tarana Burke and another with Queer Eye’s Jonathan Van Ness. Reddit COO Jen Wong, Amazon CTO Werner Vogels and Patreon co-founder Jack Conte, among others, have also been booked as featured speakers. Dorsey will take the stage for a conversation with Axios business editor Dan Primack. Keynotes for some of the conference’s 22 tracks, which cover interactives, film, music and convergence, will be given by former U.N. diplomat Gabo Arora, DJ and pr...

Heidelberg Debuts New Technology, Gives Back at PRINTING United

Thousands of attendees of PRINTING United, a brand-new trade show displaying the convergence of multiple print technologies, visited Heidelberg North America’s booth to see the new offerings from the company. Focused on scalable solutions, the show resulted in many profitable sales across Heidelberg’s scalable solutions portfolio. Making its U.S. debut, the Diana Go was a show favorite amongst attendees – leading to its first two North American purchases, while also influencing the purchase of several other folder-gluers in the Diana portfolio. The cost-effective, flexible folder-gluer handles a variety of carton styles such as straight-line and lock-bottom cartons, as well as special styles with attachments. On the other side of the booth, customers were fascinated with Heidelberg’s digital solution, the Versafire EP, with its short-run capabilities and ability to fulfill variable commercial, packaging or label work – resulting in multiple EP sales across the United States. In the center of the booth, several US and Canadian customers signed for Prinect Production Manager with Business Manager – a unique software subscription, designed to help take printers’ efficiency to the n...

Instagram Tests Reminders For Product Launches On Instagram Shopping • Featured, Instagram • WeRSM

In an effort to strengthen its e-Commerce offerings, Instagram is testing reminders for product launches on Shopping. One of the reasons that people follow brands on Instagram is to keep up to date with things and discover new products – and ideally before anyone else. To help brands keep people in the loop, and make it easier for people to shop, Instagram is testing a new feature that lets them set reminders for product launches on Instagram Shopping. The new feature reminds people of upcoming product launches so they can buy the products as soon as they become available. And what’s more, they can do so right there on Instagram. Product launch reminders come in two forms: Stickers that can be added to Stories, or product launch tags on feed posts, and are ideal for very limited editions and collaborations. Brands widely adopt these strategies in the fashion, beauty, and luxury, space. The feature is not open to all brands. Only those in Instagram’s closed checkout beta will be able to it for the time being, and only in the U.S. Adidas @adidasoriginalsAnastasia Beverly Hills @anastasiabeverlyhillsBalmain @balmainBenefit @benefitcosmeticsChinatown Market @chinatownmarketFresh Pri...

Operating Room Integration Systems to Discern Steadfast Expansion During 2018-2026

Integrated operating rooms are designed to lessen the complexity of the most intricate environments inside a hospital, a private clinic, or a medical institute. Modern integrated operating rooms are equipped with a wide range of surgical equipment along with equipment management systems, medical printers, insufflation devices, surgical microscopes, surgical lights, cameras, large screen displays, and air management devices. An operating room integration system not only integrates equipment, but also functionally connects the operating room environment that includes patient information system, audio, video, surgical lights, operating tables, and building automation. When all these technologies are integrated, the various equipment are controlled by a single operator that may be a physician or a nurse. An operating room integration system offers several advantages over traditional non-integrated operating rooms. For instance, cables and wires that usually remain lying on the floor can run inside the articulating arms of the ceiling-mounted booms and lights. An operator can control several devices via a computer from one place that reduces undue navigation in the operating room; so...

Please feel free to log in with any of the following accounts: ASICentral, ESP, Connect, or

Please feel free to log in with any of the following accounts: ASICentral, ESP, Connect, or ASIUniversity. Midwest Promotional Group (asi/270800) has been pouring energy into its showroom for nearly a decade, beginning with a humble closet-like space and evolving to the current 2,500-square-foot room at its Burr Ridge, IL, headquarters. While many distributors leave the office for sales calls, Midwest reps treat clients to an in-house buying experience that highlights the company’s capabilities in the comfort of a retail-inspired, couch-clad space. Rick Daignault, executive vice president of Midwest Promotional Group, offers five tips for creating a high-end showroom to differentiate your company from competitors and command higher margins. 1. Mirror Retail Layout & Elements Retail brands have mastered the art of shopping, which means it’s smart to mimic their efforts in your showroom. Research layouts, shelving units, building materials, lighting and even consumer buying patterns to create an experience that will make customers feel pampered. Midwest consulted with the designer that builds out Ralph Lauren showrooms to give theirs a true upscale country club atmosphere. “Ou...